“As far back as I can remember, I always wanted to be a lyrical gangster.”

 

As soon as I could hold a pen, my mother would hand-make me little books so I could write my tiny tales. Although I eventually swapped micro-novels for journalism, storytelling still runs in my veins. 

From the fashion cupboards of Harpers and Marie Claire via the London College of Fashion, I began my journalism career in print in the early ‘aughts. I helped launch fashion start-ups DRAMA and Plastique magazines before entering the digital arena to found award-nominated fashion site, The Real Runway and edit culture site, The Metropolist.

My writing has been published in Dazed & Confused, The Huffington Post, Evening Standard, The Independent, VOGUE Arabia, VICE and many more.

I’ve worked in-house as a brand copywriter at London-based agencies 7C3, Qumin and Hg2 Labs before going freelance after I entered the world of motherhood.

 

So why choose me? Because bland copy makes me itch. I turn words into weapons of mass attraction—whether it’s headlines that hook, features that fascinate or brand copy that converts like a charm.

If my 20 years in the game has taught me anything, it’s a knack for storytelling and a radar for what audiences love and connect with. When you want your lifestyle brand to stand out or your magazine article to spark conversations, I write impactful content that drives next-level engagement.

I’m adaptable, sharp and slightly obsessed with delivering copy that delivers results. Boring isn't in my vocabulary—but brilliance is.

PUBLICATIONS

Beach Happy Magazine

Bentley Magazine

Burgess Magazine

Dazed and Confused

DRAMA Magazine

Evening Standard

The Huffington Post

The Independent

NC Living Magazine

Plastique

Via Magazine

VICE

VOGUE Arabia

BRANDS

ActewAGL

Bentley

Burgess Yachts

Chinatown London

Corinthia Hotels

Harrods

I Love Wallpaper

JORO Home

Lucie Annabel

Lust Home

Rocco Forte Hotels

Jumeirah

Sambar