I turn words into weapons of mass-attraction.
Stories, I tell them. Audiences, I connect with them. Brands, I uplift them.
As a freelance lifestyle journalist and copywriter, I’ve spent the last 20 years working with agencies, publications and brands to create impactful narratives that resonate, inspire and drive engagement across every platform. Tap into my wellspring of creativity to amplify your brand’s voice.
M Y A R E A S O F E X P E R T I S E
TRAVEL
Wanderlust, bottled. Be it destination guides, travelogues or immersive narratives, my words connect audiences to the heart of places, cultures and unforgettable adventures worldwide.
LUXURY
Luxury living has never looked so irresistible, be it haute couture or the high seas. I pen high-life living with flair—think fashion editorials, superyacht features, luxe guides and glittering jewellery copy.
DESIGN & INTERIORS
From curated spaces to international art fairs, I bring the world of design to life in technicolour. Expect captivating product descriptions, stylish magazine articles and design insights that inspire and engage.
PEOPLE
From A-lister interviews to CEO profiles, I craft compelling content that spotlights personalities. Whether it’s in-depth features, personal bios, or human-interest stories, I capture the essence of inspirational people.
WELLBEING
Yoga. Spas. Meditation. All those good things that make you feel ooooh… As a wellness junkie I explore all aspects of mindful living to bring readers insights that truly nourish.
SUSTAINABILITY
Need features that inspire greener choices? My words champion innovation for planet positive content across solar tech, EVs and eco-chic fashion.
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"Ellen has a remarkable talent for infusing her articles with wit, class and charm making her work both refreshing and captivating." Mary Whitten Warner | NC Living Editor
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〰️ "Ellen has a remarkable talent for infusing her articles with wit, class and charm making her work both refreshing and captivating." Mary Whitten Warner | NC Living Editor 〰️
